Course curriculum

  • 1

    Introduction

  • 2

    Building Your Website

    • What purpose does your website serve?

    • Elements of a successful arts website

    • Finding design and layout inspiration

    • Weighing your site options

    • User journey, development and wireframing

    • Fundamentals of UX and UI design

    • Visuals and branding

    • Web accessibility

    • Preparing for launch

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  • 3

    Maintaining Your Website

    • Updating your website

    • Google Analytics

    • Website security and SSL certificates
  • 4

    Promoting Your Website

    • Social media and websites

    • Email marketing

    • Search Engine Optimization (SEO)

    • Search Engine Marketing (SEM) and Google Ads
  • 5

    Conclusion

    • Resources

    • Quiz

    • Thank you!