Course curriculum

  • 1

    Introduction

  • 2

    Building Your List

    • 2.1 Best practices for list signups

    • 2.2 Think IRL

    • 2.3 The low-down on CASL requirements

    • 2.4 Resource: Your data ecosystem
  • 3

    Organizing for Best Results

    • 3.1 Why segment?

    • 3.2 The lingo: audience vs groups vs tags

    • 3.3 Planning ahead for contact segments

    • 3.4 Quiz: Understanding key concepts
  • 4

    Crafting Compelling Content

    • 4.1 Recurring messages and primary audience groups

    • 4.2 Effective email design

    • 4.3 Email templates

    • 4.4 Real world examples

    • 4.5 Resource: Content calendar
  • 5

    Sending Emails & Expanding Reach

    • 5.1 Reviewing campaign performance

    • 5.2 A/B testing

    • 5.3 Aligning emails and social campaigns
  • 6

    Conclusion

    • 6.1 Putting your strategy together

    • 6.2 Three things you can do right away

    • 6.3 Conclusion