Facebook & Instagram Advertising for Performing Arts
A step-by-step guide to expanding your reach through advertising on Facebook and Instagram.
Course curriculum
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1
Introduction
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1.1 Welcome & about this course
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1.2 Navigating ArtsBoost
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1.3 Meet the instructor
FREE PREVIEW
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2
Getting to know Facebook advertising
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2.1 What is Facebook advertising?
FREE PREVIEW -
2.2 Overview of ad types
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2.3 Overview of campaign types
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2.4 Naming your campaign + ads
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2.5 Choosing ad placements
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2.6 Defining your target audience + geo-targeting
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2.7 Setting your budget
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3
Best practices
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3.1 Creating ads that convert
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3.2 Measuring your results
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4
Conclusion
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4.1 Resources
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4.2 Quiz
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4.3 Conclusion
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