1.2 Navigating ArtsBoost

1.3 Meet the instructor

1.4 What are Google Ads and how can they benefit you?

2.1 What is Google for Nonprofits?

2.3 Apply for Google for Nonprofits

3.1 Your website is your communication hub

3.2 Website best practices for your Google Ads

3.3 Search term results

3.4 Website readiness self-assessment worksheet

4.1 Structuring your Google Ads account

4.2 Step-by-step: Campaigns & ad groups

4.3 Define your keywords: 3 things to think about

4.4 Using Google Keyword Planner & ChatGPT

4.5 Writing ads

5.1 Monitor, assess, and update your ads

5.2 Keep current with how Google Ads works

6.1 Quiz

6.2 How to get started right away & Conclusion