Course curriculum

  • 1

    Introduction

  • 2

    Understanding Search Engines

    • 2.1 How search engines work

    • 2.2 Factors that affect search rankings

    • 2.3 Anatomy of a search results page
  • 3

    Keyword Research

    • 3.1 What are keywords?

    • 3.2 Step 1: What's on your audience's mind?

    • 3.3 Step 2: Your current keywords

    • 3.4 Step 3: Your keyword opportunities

    • 3.5 Turning your keywords into content

    • 3.6 Activity: Your keyword research strategy
  • 4

    Optimizing Your Site

    • 4.1 On-page optimization

    • 4.2 Relevance & Clarity

    • 4.3 Authority

    • 4.4 Crawlability

    • 4.5 Performance

    • 4.6 Schema & event SEO

    • 4.7 Wordpress SEO Plugins

    • 4.8 Bonus: Structured data
  • 5

    Off-page SEO: Building Your Authority

    • 5.1 Importance of off-page optimization

    • 5.2 All about backlinks

    • 5.3 Local SEO

    • 5.4 Paid SEO
  • 6

    Conclusion

    • 6.1 Putting it all together

    • 6.2 Your SEO toolbox

    • 6.3 Quiz

    • 6.4 Still need help?