Course curriculum

  • 1

    Introduction

  • 2

    The Big Question(s)

    • 2.1 What Do You Want to Know?

    • 2.2 Goal Setting

    • 2.3 Who is Your Audience?

    • 2.4 Preparing Your Team
  • 3

    Types of Surveys

    • 3.1 Types of Surveys

    • 3.2 Focus Groups and Interviews

    • 3.3 Telephone

    • 3.4 Event Surveying

    • 3.5 Online
  • 4

    Writing Effective Survey Questions

    • 4.1 Terminology

    • 4.2 Question Types

    • 4.3 Set an Objective Tone

    • 4.4 Keep It Simple

    • 4.5 Straightlining

    • 4.6 Accessibility

    • 4.7 Final Tips
  • 5

    Putting It All Together

    • 5.1 Putting it All Together

    • 5.2 Skip Logic

    • 5.3 Avoiding Survey Fatigue

    • 5.4 Removing Assumptions

    • 5.5 Target Audiences

    • 5.6 Test, Test, Test

    • 5.7 Timing

    • 5.8 Encouraging Answers
  • 6

    So You Have Your Answers

    • 6.1 Doing Your Analysis

    • 6.2 Sharing Results With Your Team
  • 7

    Conclusions

    • 7.1 Review

    • 7.2 Final Quiz

    • 7.3 Conclusion