Video Marketing Essentials for Performing Arts

1

Introduction
- 1.1 Welcome & about this course
  FREE PREVIEW
- 1.2 Navigating ArtsBoost
- 1.3 Meet the instructor
  FREE PREVIEW
2

Why Video Content?
- 2.1 Why video content is important
  FREE PREVIEW
- 2.2 Affordable in-house video
- 2.3 Video content strategy
3

Types of Video Content
- 3.1 Facebook [Reels/Stories/Video posts]
- 3.2 Instagram & TikTok [Reels/Stories]
- 3.3 YouTube [Shorts/Video]
- 3.4 Measurement and analytics
4

Gear for In-house Video
- 4.1 Camera
- 4.2 Sound
- 4.3 Lighting
- 4.4 Editing
- 4.5 DIY vs pro: when and how to find help
5

Conclusion
- 5.1 Resources
- 5.2 Quiz
- 5.3 Conclusion