Online course for Canadian choirs

Increase your digital capacity, capabilities and confidence

This 4 module online course is designed for Canadian choirs and singing groups looking to increase their confidence using digital tools and techniques to help reach their goals. Built upon current best practices, it is delivered by digital marketing expert, Annelise Larson. This course helps you learn strategies on how to improve your choir or singing group's online engagement and discoverability using social media, websites, streaming, and email marketing. You will learn how to harness opportunities to strengthen and grow your choir’s relationships with potential new singers, audiences, donors and other supporters using tools like social media, streaming and email marketing. You will also develop a better understanding of how online data can focus your strategy on the results you need. 

This course includes applied exercises as well as practical case studies and downloads to help you to immediately adapt what you learn to your specific choir. You can progress through the course material on your own time, and may want to allocate 2-3 hours a week to review the course videos and slides, and to complete practical assignments and handouts.

Watch Intro Video

Welcome from Choral Canada

This course is now available "On Demand" until July 31, 2021.

If you missed the live classes, or if you'd like to review the material on your own time, register today!

  • $15.00

    Per person (Choral Canada Members, please check your email for a $5 discount code to be entered during checkout)

    Sign up here

Instructor

Annelise Larson

Annelise Larson is a digital strategist who works with creative industry stakeholders to use the digital opportunity to find, grow & engage audiences & work toward sustainable business models. Her podcast STORY+AUDIENCE with writer Jill Golick can be found on all major podcasting platforms. She has recently launched a new digital marketing online course and is a Digital Transformation Coach with CAPACOA's Linked Digital Future Initiative.
Watch Intro Video

Welcome from Annelise Larson

Course Modules

You can progress through the course material on your own time, and may want to allocate 2-3 hours a week to review the course videos and slides, and to complete practical assignments and handouts.

  1. Introduction to thinking strategically about your choir’s online presence
  2. Getting found more easily & increasing online engagement
  3. Online performance & measuring success
  4. Case studies and putting it all together


Program Registration Details:

  • The registration fee is $15 per person. Choral Canada members will receive a $5 discount code to apply as a coupon during checkout. 
  • This program is for anyone who administers, plans and promotes Canadian choirs and singing groups.
  • Your registration information may be shared with the Choral Canada working group. Your contact information will be stored by ArtsBoost for future communications about this program only. Your privacy is important to us: your data will not be shared with anyone else, for any purpose. 
  • This program is generously supported by the Canada Council for the Arts Digital Strategy Fund.


FAQ

  • Who should take this course?

    This program is for anyone who administers, plans and promotes Canadian choirs and singing groups of any size. If possible, we encourage more than one person to attend for each choir.

  • How much does it cost to take this course? How do I pay?

    The registration fee is $15 per person for all four modules. Choral Canada members will receive a $5 discount per person via email. You can enter this coupon during the checkout process. Payment is available by credit card through the secure Stripe platform. If you need a way to pay by e-transfer, please contact info@choralcanada.org

  • How many people can attend?

    Registration is unlimited while the online course is available (until July 31).

  • Is this course available in French? Ce cours est-il offert en français?

    Oui. Pour la version française de cette page veuillez cliquer ici

    Course slides and downloadable materials have been professionally translated, and the live instruction French subtitles will be automatically translated in real time by an autotranslate tool called Wordly (https://wordly.ai/). This will be a test to see how well Wordly works - if successful, it will allow us to provide simultaneous translation more often. We’ll be looking for opportunities to improve how well it functions and to test the French to English translation as well. Nevertheless, we expect, as with any new tool, there will be a learning curve for us, as well as for Wordly and we’ll be asking for your feedback regularly throughout the course.

  • I don’t live in Canada. Can I register?

    The course is tailored for choirs and singing groups in Canada, but international participants are welcome.

  • I am a member of Choral Canada. Where do I find the $5 member discount coupon?

    All members were emailed the code from Choral Canada (hint: it's the same password you use to access the members only area of the website). Search your email for a message from info@choralcanada.org for a recent reminder. If you are not yet a member of Choral Canada, you can purchase a membership here

  • Is this different than the Live sessions available in April?

    The instructor lectures for each of the four modules were recorded and are available in this On Demand course. You are able to watch and rewatch the recordings on your own time, and as often as you need to.

    However, these recordings do not include certain interactive elements that were only possible during the Live course.

  • Will this course be offered again?

    This course will only be available until July 31, 2021. We do not have plans to repeat the live course at this time. Please subscribe below to receive information and updates from Choral Canada.

Need more help?

If you need help registering for this course, or have questions at any time during this course, we're here to help.

Online learning for choral members

Increase your digital capacity, capabilities and confidence

  • 1

    Introduction

    • Welcome

    • Welcome from Choral Canada

    • Course navigation

    • Meet your instructor

    • Key dates & details

    • Community

  • 2

    Module 1: Thinking strategically about your choir’s online presence

    • Lesson Overview

    • Instructor Video

    • PowerPoint slides used by Instructor in Video

    • Homework: Your Choir's Audience

    • Homework: Goal Setting

    • Pop Quiz!

    • Discussion on Module 1

  • 3

    Module 2: Getting your choir found & increasing engagement online

    • Lesson Overview

    • Instructor Video

    • PowerPoint slides used by Instructor in Video

    • Homework: Engagement

    • Homework: Discoverability

    • Pop Quiz!

    • Discussion on Module 2

  • 4

    Module 3: Online performance & measuring the success of your choir

    • Lesson Overview

    • Instructor Video

    • PowerPoint slides used by Instructor Annelise Larson in Video

    • PowerPoint slides used by Instructor Robert Ouimet in Video

    • Homework: Data

    • Pop Quiz!

    • Discussion on Module 3

  • 5

    Module 4: Case studies & putting it all together

    • Lesson Overview

    • Instructor Video

    • PowerPoint slides used by Instructor in Video

    • Homework: Digital Plan Template for Your Choir

    • Pop Quiz!

    • Discussion on Module 4

This course ends at midnight July 31, 2021.

Don't miss out! Register today.

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